Here in our East London Product Photography Studio we photograph hundreds of Footwear our infinity tables.
We love footwear photography as much as we all love footwear. We create beautiful footwear product images for our clients. From casual footwear like trainers and sandals to more formal shoes and boots. We keep an optional natural shadow to ground the footwear ensuring the footwear photography images look amazing and help drive your online sales. We also create amazing 360 footwear rotations.
Our footwear photography is consistent from one product to the next. We ensure the same angle, the same shot, the same editing is applied each time we shoot for you. We understand that different footwear can have different complexities. Our experienced team of stylists and product photographers ensure that no matter the shoe, the image and angles are consistent from one season to the next.
We find that photographing shoes for our clients is a lot of fun. We like to keep the natural shadows in to ground them, though this really does depend on our clients. We use great lighting to really show the quality of the footwear. We also control our depth of field to ensure the entire shoe is in focus from front to back.
Think about how your customers are going to react if they see bad imagery on your ecommerce store. What is your best approach to produce great footwear product photography to drive your ecommerce store sales?
You will need a high quality camera, table, background paper, stuffing, fishing wire and tripod. We use a manfrotto still life table for our footwear photography as it has a very useful infinity curve, giving us a nice clean background to remove in retouching. You could, though, use paper for this - attach the paper to a wall and let it drop down onto a table and pull it out a little horizontally so you get the nice infinity curve too.
Plan ahead. Though fun, footwear can be time consuming to photograph. Prepare the footwear, ensure they are clean, laces or straps are neat and tidy, padded well without showing the stuffing. Try to photograph unworn items - you do not want to be retouching dirt as you wore them for a photoshoot.
Next you need to think about the shots you want. Footwear looks great on a page when all positioned the same way, for example when shooting footwear for Amazon, the main image has a requirement to be one shoe, facing to the left at 45 degrees. This ensures that for Amazon, no matter the seller, when shoes are listed on their search results, they all look uniform. Once you have thought about your main image, think about what images you need to complement your hero shot. What will your customers want to see to make them want to click add to basket? We recommend at least 2 more shots, though 3-4 is more useful as they provide more information to the customer.
If you really want to show off your footwear, you might think about adding a 360 product rotation to your Amazon product page. If Amazon invites you to participate in their 360 product rotation program, it provides a great opportunity for you to really put your products into the hands of your customers. If they have not enabled 360 product rotations for your page, you can instead add a 360 product video. This really helps lift sales and reduce returns - with a 360 product rotation, what you see is what you get.
When photographing footwear with straps, using fishing wire to suspend the straps so they look like they are being worn. As the fishing wire is so thin, it is easy to remove from your footwear images with some light retouching later.
Although there is no one style you need to adhere to when photographing flat lay product photos, there are some standards that make your photography stand out from the competition and will help you to present a complete and cohesive collection of garments on your eCommerce site.
It is very important to retouch your products well. If the first image of your product your customers look at is bad, it is likely to be the last image they look at.
Remove the background
Crop to a uniform size
Keep or remove natural shadow
Remove fishing wire
Choose an image resolution high enough to show the quality of your products, but not so high that it slows down your eCommerce store. Aim for between 1000 - 2000 pixels on the one edge.
In our London Product Photography studio we have photographed thousands of footwear images for our clients. If you need some help and advice with your footwear photography, get in touch to see how we can help you.