Flat Lay Product Photography

We create beautifully styled Flat Lay Product Photography images at our East London Product Photography Studio. We work closely with our clients to understand their style, adapting to their needs and ensuring that each time we shoot packshot product photos we use the same style guide to ensure consistent results that look amazing every season.

Although there is no one style you need to adhere to when photographing styled flat product photos, there are some standards that make your photography stand out from the competition and will help you to present a complete and cohesive collection of garments on your eCommerce site.

Product presentation matters. If the first image your potential customers see looks bad, then your products will not sell. The lasting impression you want to give your customers is one of quality. You will only achieve this with high quality images. Do not treat your styled flat product photography as an afterthought. It is critical to the success of your collection so treat it as such, budget for it, plan time to do it. Ask for help if you need it. Plan ahead as it takes time.

• Before you even start to photograph your garments, it is important you prep the well. Product preparation is important, ensure it is clean, steamed, ready to be styled flat.
• Use high quality photography equipment and lighting - using mobile phones to photograph your products will not produce the best results. Diffused lighting works best - it helps to make creases and wrinkles less visible.
• Photograph the front, back and at least two detail shots. Imagine if your customers are in a bricks and mortar store - what are they going to look at? You can bet they at least look at the front, back and a few details of the product before they decide to buy. Think about the details you want to show, which features you have added to the garment that you want your customers to see.
• However you style your garment, neat and symmetrical or more flowing and natural - be consistent - you want to present a uniform, cohesive collection of garments on your eCommerce website.
• Remove the background - have a clean cutout white or custom colour background for your product photography images so they do not distract from your products. Products do not look good when they have a dirty washed out background. Trying to use levels to whiten the background without cutting the product will make your products look washed out.
• High quality product photography retouching is extremely important to ensure you make your products look as good photographed as they do in real life. Quite often you will photograph one season ahead of time, sample products that might not represent the final product. High quality retouching will ensure you fix small defects, fix any issues with the garment shapes and ensure the colours are accurate.
• Keep a consistent border size for your products, a percentage you like and that works well with your site. Try between 10 to 20% border.
• Choose an image resolution high enough to show the quality of your products, but not so high that it slows down your eCommerce site. Aim for between 1000 to 2000 pixels on the long side.
• Try to use modern image formats to reduce the size of your images, like WebP or heif. These will ensure high quality images with small files sizes.
• If you use JPG, compress your images to reduce the file size and ensure your pages load fast. A compression ratio around 70-80% works really well for product photos.

Having photographed thousands of products for eCommerce, linesheets and lookbooks at our London Product Photography studio, we have the experience and skills necessary to help you with your product photography requirements. Get in touch to see how we can help you.