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Welcome to Traffic Jam Studio, your one-stop destination for all your e-commerce photography needs. We offer a comprehensive range of services that are tailored to meet your specific requirements. Our team of expert photographers is committed to creating high-quality and stunning images that will help your brand stand out in a crowded marketplace.
From luxury jewelry brands to automotive manufacturers, online sellers are embracing the potential of 360 spin images. Recently Amazon added 360 image capability for vendors on their platform and the results have so far been promising.
Although 360 spin images are more expensive than standard photography, the potential return on investment can be huge, according to Jeff Hunt, founder and CEO of 360 imagery provider Snap 36.
360 spin images allow an online shopper to virtually interact with an item. Multiple images are taken of the item from all sides, and are pieced together in a way that offers a full 360 degree view of the product when the shopper interacts with the image on their screen.
A Sony Corp. camera. Photographer: Akio Kon/Bloomberg
“I, as the consumer, now have control over that product,” Hunt said. “I can pick it up just as if I was in a store, I can turn it around and look at what’s important to me to finish the loop in the buying process. Once you put that in someone’s hands, their confidence and their trust go through the roof.”
Welcome to Traffic Jam Studio, your one-stop destination for all your e-commerce photography needs. We offer a comprehensive range of services that are tailored to meet your specific requirements. Our team of expert photographers is committed to creating high-quality and stunning images that will help your brand stand out in a crowded marketplace.
The importance of visual content for your eCommerce site should not be underestimated. Is there a better way to show the benefits and features your products have to offer? Not according to Wyzowl - people remember only 20% of what they read, 10% of what they hear, but 80% of what they see. Not only is it more difficult to describe a product than simply photographing it well, but people are also less likely to remember what they have read versus what they have seen.
We’ve all heard that a picture is worth a thousand words - well that’s because the mind processes images faster than text. If you want to engage your existing and potential clients, it is more important than ever to have the right visual content. Imagine how much that picture is worth in £ terms.
According to Etsy, 90% of consumers said the photos were “extremely important” or “very important”when deciding to purchase.
A high quality photo shows the quality of the products you have to offer, representing the quality of your products and ultimately your brand, in turn generating trust between you and the consumer. Would you really spend your £s based on a blurry, badly-lit photo presented to you on a product page?
With sales at the UK’s 20 biggest online-only retailers increasing by 23% in 2017, according to research by professional services company RPC, it’s definitely the right time to review your visual content and how you use this to promote your brand across multiple channels.
No matter the size of your brand, if you hope to make an impact with your eCommerce platform, Social Media, and other channels, you must have standout photos to show off the products you offer. From shooting for sportswear giant Nike to independent purveyors of all things vape, Vape Superstore, we at Traffic Jam Studio understand photography, how it is used, and how to create it.
According to justuno, 93% of consumers consider visual appearance to be the key deciding factor in a purchasing decision - if you’re selling your own products or if you’re an eCommerce store selling a range of products by different brands, you need quality visual content to make you standout from the crowd and secure that critical ‘add to checkout’ click.
Whether you shoot in-house or use a professional, there is no question that great quality photos are needed to showcase your products. There are clear pros and cons to either approach, but unless you’re already a great photographer, there will be a steep learning curve, an initial investment in the right lighting/camera etc. and you’ll need a place to shoot. Though some brands do this very successfully, it tends to be the brands who have made this part of their long-term strategy, have the time and budget to invest and have someone dedicated to shooting as part of their responsibilities. Unless you’re in a position to do this, the results, in reality will be poor versus what a professional studio can deliver. Even if you are in a position to shoot in-house, photography will not your sole focus, so again a professional photographer will most likely deliver higher quality images.
Compare the photo to the left, shot by one of our clients before they engaged with us to shoot for them, to the photo shot by us for the very same client. There is a clear difference between the two adn we trust you to tell which one we shot:)
If you do decide to shoot in-house, ensure that:
If you do not have the right kit, the right skills (photography and retouching), or at least enough time in invest to acquire those skills (after all, you’re already flat out trying to maximise your business), then it is definitely worth thinking about outsourcing your photography to a professional.
Whether you decide to shoot in-house or engage a Commercial Product Photography studio like Traffic Jam Studio, make sure you have enough photos to show all the features of your products - how will your potential clients know what features your products have, at a glance, if they are not on show? When we shoot for Ullac Denim, who “make dead nice gender neutral clothes” we don’t shoot just one image, we shoot between 4-6 images per garment, helping to push their potential customers to make that essential ‘add to basket’ click.
Given that your visitors are not able to physically pick the product up and take a closer look at everything that catches their eye, it is essential you provide the right amount of visual content to allow them to make an informed decision. Aim to have at least 2 overview images of the entire products and between 2-4 detail shots, giving them the feeling that they’re up close and able to see all the details, like the drawstring for these Ullac Painter Pants.
There is no reason you have to go all in if you decide to shoot with a professional or shoot in-house. Some of our clients shoot their own social content and do a really great job of it too! What's more, as well as using that social content across their various social channels, there is no reason some of those images cannot be added to the product page - add some lifestyle context to the item being sold. You can also use some of those product photos to push across your social channels. It is not one way. The more images you get out there, the more buzz you create.
Great product photos, in focus, white background, great colours, consistent white balance and nice bright lighting are the best way to showcase your products on your eCommerce site. They can also be used to push your products and brand across your social channels, but what you also need are some great lifestyle shots to compliment what you have and really push your brand message to your potential customers.
These photos we shot for Attitude Vapeare a great example of some lifestyle and scale photos (how does your product look to scale). These are great for your social channels - ultimately leading to more sales of your products.
One of the best ways to create a buzz for your products is to have as many photos of your products out in the wild as possible. These photos can all be from a single provider or multiple sources - a combination of your photos (in-house or by a professional), reseller photos and customer photos. If you’re providing your photos to your resellers, all the the photos your potential customers will see will largely be the same - nothing is going to stand out if all the images they see on all the eCommerce sites and various social channels are just the same photos you’ve already added to your own site and social channels.
By ensuring your resellers need to shoot photos of your products, you also ensure they shoot more for you, helping to maximise the number of uniquely different product photos there are for your potential customers to see - at zero cost to you.
That does not have to be an absolute rule though, use your best judgement, if you strongly believe your brand will benefit by having your stock photos on more reseller sites, then of course you should do so.
Don’t forget you’ll also get some great free content too; photography can arrive on your feeds from your fans and customers. Why not use some of their photos? We’ve seen some great brands do this on Instagram Stories. The images may not be as polished as you’d want to have on your main instagram page, but it’s a great way to not only engage with those customers/fans of your brand, but also help get the message out that others love your products too.
Whatever you decide to do, in-house or professional photography, your images represent the perceived quality of your products, so make sure the quality truly represents your brand and make sure they’re plentiful enough to reach as many of your potential clients as possible.
Remember:
